Essential reading for all new comers to Marketing. Understand the different needs and motivations that drive us. Once you understand the human hierarchy of needs, think about how your brand or business can deliver against those.
This book expands on Maslow’s famous ideas about human needs and presents them in a new light that takes us on a path towards self-actualisation.
An insightful guide to a question that only the best Marketers can answer: why does a customer buy?
The new Marketing bible! This book provides evidence-based answers to key questions such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty.
The original Marketing bible covering the fundamentals of Marketing. The 19th edition (published 28th March 2023) includes the major trends impacting contemporary Marketing in a fast changing, digital marketplace.
Understand effective Marketing in the digital age, from content Marketing to Social Media and SEO.
This 3rd edition covers the integration of AI, e-commerce, Marketing automation, affiliate Marketing and how to use analytical tools.
Learn how to craft a compelling story using lessons from psychology and neuroscience. Create narratives that grip your audience by understanding the crucial elements that go into building a great story.
We all know how important creativity is at work. New ideas, fresh solutions and innovative approaches are always talked about but rarely ever practised. Learn with ?WhatIf! the power, insight and courage to capture the essence of creativity at work.
Learn how and why we integrate certain products into our daily routines and why such products are the Holy Grail for any consumer-oriented company.