Product innovation: Beginner’s guide to the process
The key steps to launch new products to meet your Marketing and business goals.
Product innovation: Beginner’s guide to the process Read More »
Marketing basics
Gain the essential knowledge to create and grow brands as a Marketer.
Check out my monthly posts and get ahead of the game.
Why “Product” is the most important P in the Marketing mix
Understand why brand strategy always starts with the Product.
Why “Product” is the most important P in the Marketing mix Read More »
Understanding Marketing agency fees
A guide to different fee structures.
Understanding Marketing agency fees Read More »
Working with agencies: A guide for Marketing newcomers
Tips to build effective agency partnerships.
Working with agencies: A guide for Marketing newcomers Read More »
Build your Marketing skills by watching ads
Learn to analyse brand ads like a seasoned Marketer.
Build your Marketing skills by watching ads Read More »
Brand proposition and brand positioning: What is the difference?
A comprehensive guide for Marketing newcomers.
Brand proposition and brand positioning: What is the difference? Read More »
How to write a strong consumer research brief
The 10 key elements you need to know.
How to write a strong consumer research brief Read More »
Understanding consumer insights: a beginner’s guide for Marketers
Discover what consumer insights are and why they matter for Marketers.
Understanding consumer insights: a beginner’s guide for Marketers Read More »
Mastering portfolio strategy – a key skill for business success
What every Marketer needs to know.
Mastering portfolio strategy – a key skill for business success Read More »
Brand DNA – understanding key components
Essential Marketing knowledge
Brand DNA – understanding key components Read More »