How to grow a small business – 3 key imperatives
What to focus on to build and scale up your brand.
How to grow a small business – 3 key imperatives Read More »
Marketing basics
Gain the essential knowledge to create and grow brands as a Marketer.
Check out my monthly posts and get ahead of the game.
Marketing Mix – A key component of brand strategy
The strategic framework every Marketer needs to know.
Marketing Mix – A key component of brand strategy Read More »
Customer segmentation – what you need to know
Learn about market segmentation, why it matters and how to do it.
Customer segmentation – what you need to know Read More »
Marketing KPI’s – the basics you need to know
The KPI’s Marketers need to master in their roles and be performance led.
Marketing KPI’s – the basics you need to know Read More »
Customer needs – your starting point in Marketing
Understanding customer needs: The Why, the What and the How.
Customer needs – your starting point in Marketing Read More »
Customer journey – the roadmap to business growth
Key stages of a customer journey and how to influence the purchase funnel.
Customer journey – the roadmap to business growth Read More »
How to grow a business – the ONE thing to focus on
Learn about the importance of consumer recruitment and how brands grow.
How to grow a business – the ONE thing to focus on Read More »
Starting a business – 5 vital steps
Kick start your journey as an entrepreneur with essential Marketing and business guidance.
Starting a business – 5 vital steps Read More »